Morrissey Market
Morrissey Market
PROJECT OVERVIEW
During COVID, The Katsiroubas and Shirazi families were faced with the dilemma of how to help farmers and producers get their goods to market, keep their teams employed, and feed many families in need. Katsiroubas Brothers Produce began procuring CSA-style produce boxes to sell directly to the public and donate to charitable organizations and when the government announced its Farmers to Families program, moved quickly to participate. Ted (Katsiroubas) and Josh (Shirazi) began working together to procure the products needed to complete the food boxes and forged partnerships with nonprofits such as the Chelsea Collaborative and Fresh Truck but they wanted a way to get the broader community involved.
Morrissey Market has become the bridge that allows families to donate to carefully selected charities focusing on food insecurities while receiving restaurant-quality ingredients delivered directly to their homes. Now, they are on a mission to provide our local community with access to quality food by partnering with food pantries, food banks, and other local charitable organizations. Morrissey Market supports the local food ecosystem by connecting farmers, ranchers and purveyors to tables throughout our community. Every grocery delivery supports hunger-relief in Greater Boston.
THE ASSIGNMENT
In preparation for their launch, the Graffito ID team developed the brand identity for Morrissey Market. Check it out below and visit Morrissey Market to place an order!