Graffito’s roots date back to 2007 in Cambridge, MA, when a team was assembled to lease 25,000 square feet of vacant retail space at the base of Kendall Square’s first non-academic residential tower, the Watermark. At the time, and despite robust office and lab activity, the neighborhood lacked retail activity and was void of meaningful ground-floor programming, thus limiting the appeal and viability of this rapidly evolving mixed-use district. Through the work of the Graffito team and its predecessor entity, CityRetail, local restaurants, retail amenities, and public realm elements were carefully introduced to the neighborhood.
Success in and around the Watermark led to additional work in Kendall Square and throughout Cambridge, then in Boston and Somerville. Today, Graffito SP operates throughout Greater Boston and in select cities across the country. Our work remains grounded in the same commitment to context-specific localism and neighborhood-scale value creation that was at the heart of our original mission back in 2007.