About Us

About Us


Our Story


Graffito’s roots date back to 2007 in Cambridge, MA, when a team was assembled to lease 25,000 square feet of vacant retail space at the base of Kendall Square’s first non-academic residential tower, the Watermark. At the time, and despite robust office and lab activity, the neighborhood lacked retail activity and was void of meaningful ground-floor programming, thus limiting the appeal and viability of this rapidly evolving mixed-use district. Through the work of the Graffito team and its predecessor entity, CityRetail, local restaurants, retail amenities, and public realm elements were carefully introduced to the neighborhood.

Success in and around the Watermark led to additional work in Kendall Square and throughout Cambridge, then in Boston and Somerville. Today, Graffito SP operates throughout Greater Boston and in select cities across the country. Our work remains grounded in the same commitment to context-specific localism and neighborhood-scale value creation that was at the heart of our original mission back in 2007.

GSP’s approach embraces a local-first mentality that is steeped in the context of the places and spaces we work.


Our Clients


Our Team

Our team is made up of a diverse set of individuals with experience in commercial transactions, real estate development, urban planning, small business advocacy, community engagement, graphic design and branding. We prefer bikes to cars, we drink a lot of (good) coffee, some of us enjoy yoga, and two of us really just can’t resist ice cream.




















Some Press

Banker & Tradesman

Advising Retailers on Survival Strategies

Since the onset of the COVID-19 pandemic, Graffito has taken a high-profile role on social media detailing the decisions facing retail tenants and landlords.


Commonwealth Magazine

City Maker’s Mark

An influx of chef-centric restaurants has brought Kendall’s techy vibe out of the office towers and onto the street, and turned the neighborhood into a culinary destination. The retail placemaking project has also been a strong value proposition for Kendall’s landlords; they’ve subsidized their ground-floor retail and more than made back the retail subsidy on their upper floors, from companies crowding into the suddenly-hip neighborhood.


Boston Globe

Five Things to Know About Jesse Baerkahn

“Look at that triangle, from Malden Center, Boston Landing, and Pier 4. The context of those three places is super different. The retail is going to be super different. But the one thing that will be consistent, we hope and we plan to deliver, is that the majority of tenants will be really great local companies.”


Boston Magazine

Gracenote and Coffee Trike Set to Open Espresso Bar

Graffito SP, a retail development and urban advisory firm, tends to see potential in unexpected places. Case in point the Arsenal Sheds project in Watertown, a seasonal, open-air retail and food service space at the Athenahealth headquarters where local businesses serve their wares out of repurposed, 200-square foot sheds.