PROJECT OVERVIEW

Broadsheet Coffee Roasters, Cambridge’s first specialty coffee roaster, has been serving exceptional coffee since 2017. Founded by Aaron MacDougall, a former investment banker turned coffee aficionado, Broadsheet is known for its commitment to sustainability, quality sourcing, and expertly roasted coffees.

Broadsheet approached GID to design and develop a new Shopify website that could elevate their online presence and make it easier to sell coffee to retail and wholesale customers, while also telling their brand narrative in a visually compelling way that expanded on existing design assets.

THE ASSIGNMENT

The goal was to create a clean, modern platform that reflected Broadsheet’s dedication to craftsmanship while offering an intuitive shopping experience. The final result was a streamlined, user-friendly site with features to support product listings, subscriptions, and wholesale inquiries. Fully responsive and visually aligned with their brand, the new website helps Broadsheet reach a wider audience and share their passion for great coffee with ease.

We also visited both the roastery and cafe and shot photographs and video, which are featured throughout the new site. Below are some screenshots of the website and photographs we took, but be sure to visit the Broadsheet Coffee website to see how it all came together!