PROJECT OVERVIEW

Foxglove Terrace is a new rooftop bar atop The Atlas Hotel, conceived by the team behind Ama and Comfort Kitchen. Graffito’s branding and identity work focused on capturing the experience of an elevated urban retreat—lush, intimate, and slightly unexpected—while reflecting the hospitality-forward sensibility the owners are known for.

THE ASSIGNMENT

Inspired by the foxglove plant itself—elegant, layered, and quietly bold—we developed a visual identity that balances refinement with approachability. Typography, color, and graphic elements were designed to feel botanical without being literal, and sophisticated without feeling precious. The system was built to live comfortably across applications, from signage and menus to digital touchpoints, while maintaining a strong sense of place.