Mass Restaurants United

Mass Restaurants United


Massachusetts Restaurants United (MRU) is a group of restaurant industry professionals that make up beloved local date night destinations, cafes, lunch spots, and everything in between in the state of Massachusetts. As COVID-19 began affecting the state, Mass Restaurants United formed as a coalition of more than 800 independent restaurant owners and operators fighting to keep their lights on to continue serving food for all its loyal guests. Now, as the pandemic comes to an end, the MRU serves to educate, elevate, inspire, and advocate for a prosperous and equitable future for all locally and independently owned Massachusetts restaurants. Their recent impact includes changes in law to allow restaurants to sell mixed drinks, unprecedented caps on the food delivery fees, and the creation of a Distressed Restaurant Fund and other grant programs.


In the summer of 2021, the board at MRU approached the Graffito ID team to help refresh their branding to usher in a new “post-COVID” era of repairing and rebuilding. Their previous logo took on an aggressive tone, which at the time fit their immediate call for action. Our goal was to take that identity, which had served the organization well during COVID, and soften it to become more collaborative and evergreen.