SwitchPoint
SwitchPoint
PROJECT OVERVIEW
The name SwitchPoint draws inspiration from the historic Granite Railway in Quincy, the first commercial railroad in the United States. Renowned for its innovations, including the revolutionary railway switch, this mechanism allowed trains to shift direction seamlessly. Today, SwitchPoint Quincy embodies a similar transformative moment for the city as it welcomes the life sciences community. This shift marks a pivotal step toward bringing vital commercial development and jobs to downtown, while advancing Quincy’s longstanding vision of revitalizing Quincy Center.
THE ASSIGNMENT
FoxRock Properties partnered with the Graffito ID to first name the new development. Once the name was determined our team continued developing the brand identity, website, and created marketing materials for their upcoming Life Science development in Quincy.