Triangle Co

PROJECT OVERVIEW

Triangle Co creates, launches, and operates exceptional cafés for corporations in Boston, Washington, DC, and New York City. Founded in 2014 by Ottavio Siani, the company was born from his experience at Massachusetts-based Root Capital, a nonprofit lender supporting coffee producers across Latin America, Africa, and Asia. Ottavio’s vision was to bridge the profound impact coffee has on producers with the meaningful role cafés play in fostering community. Today, Triangle Co remains driven by this mission, drawing daily inspiration from the potential for positive social and environmental change both globally and locally.

THE ASSIGNMENT

Ottavio partnered with the Graffito ID team to reimagine Triangle Coffee’s brand, starting with a new name: Triangle Co. This change provides greater flexibility for future offerings while keeping coffee at its heart. With the name in place, we designed a modern logo reflecting the sleek aesthetic of Triangle Coffee Bars. Our collaboration also included creating a dynamic new website and designing signage for at least three new locations in the Boston area, paving the way for Triangle Co’s exciting next chapter.