THE ASSIGNMENT

The Graffito ID team recently completed a naming and identity project for Verdynt, a new development team building life sciences facilities in Boston and beyond. The name is a fabricated word derived from “verdant,” evoking a sense of a green, lush, life-giving, and prosperous environment. “Verdant” also refers to something in the early stages of development but actively growing, reinforcing the concept of a cultivator/incubator environment for biotech startups eager to innovate and expand.