THE ASSIGNMENT

The Graffito ID team completed a naming exercise and identity project for Verdynt. The name is a fabricated word that derives from “verdant,” which references feelings of a green, lush, life-giving, prosperous environment. The word verdant also means something that is not yet fully developed, but is in active stages of growth, which further exemplifies the idea of a cultivator/incubator environment serving biotech startups that are eager to grow and innovate.