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Retail Signage

Retail Signage

BLADE + IN/ON/ABOVE-WINDOW SIGNAGE

Blade signage increases retailers’ visibility along the street, while signage that sits within the glazing or fenestration increases retailers’ visibility from across the street. Both should be approved/encouraged treatments and detailed in building signage guidelines.

UNIFORM HEIGHT

Create a signage band above the storefront to create consistency along streetscape.

TENANT FIT-OUT ITEM

Each retailer should design and choose their own signage, as this maximizes variety in a streetscape and allows the retailers’ personalities to show through. This adds interest for pedestrians and encourages movement along the street. It can also mitigate against the “campus/corporate feel” that many large developments
struggle with.

ENCOURAGE THE USE OF DIFFERENT COLORS AND MATERIALS

Maintaining some control over a palette of materials makes sense in some cases in order to fit the overall brand of a district, but differing colors, textures, and patterns should be welcomed within
those controls.

AVOID STRICTLY 2D SIGNAGE FLUSH WITH FACADE

Add 3D elements or materials that stand out to make a more interesting  and walkable streetscape, with more attention drawn to retailers. If these signs exist, lighting them is essential.

EMBRACE TEMPORARY SIGNAGE

Well-designed sandwich boards and other moveable signs are a good ground-level medium to alert pedestrians that a store exists, or that certain goods or programming can be found inside.

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