Open Table Restaurant Performance Data
Open Table just posted some startling statistics which shows year-over-year data for the past few weeks. Our own state of Massachusetts is already struggling (For all counties, cities, and states, click here for the report, the tabs are at the top of the screen):
About the data
This data shows year-over-year seated diners from OpenTable restaurants, across all channels: Online, phone, and walk-in. For year-on-year comparisons by day, we compare to the same day of week from the same week in the previous year. For example, we’d compare Tuesday of week 11 in 2020 to Tuesday of week 11 in 2019.
Only states or cities with over 50+ restaurants in the sample are included. All system restaurants on the OpenTable network in either period are included.
Read the entire note from Angela Johnson, COO of Open Table, below:
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Hello — Andrea Johnston here, chief operating officer of OpenTable.
I wanted to personally reach out about the current situation. The COVID-19 pandemic is making many of us stay home and our community of nearly 60,000 restaurants is facing a severe reduction in diners.
Reservations stayed stable in February with a big increase on Valentine’s Day. But March brought new health and safety concerns around the world. Looking at comprehensive data from restaurants on our platform — across online reservations, phone reservations, and walk-ins — we note sharp declines over the last week.
We’ve summarized the data in the other sheets in this document.
Please support your local restaurants during this turbulent time, as they are a vital part of our communities. Many operate on thin margins and fear staff layoffs and shut downs. Home delivery through the OpenTable app is a good alternative to dining out. Another option is to buy restaurant gift cards for future use.
Restaurants are already required to operate under the strictest health codes and are monitored at the local level — but we are seeing many of them go above and beyond. They are taking swift action to protect diners, such as by distancing tables and dedicating staffers to full-time sanitizing.
To help our partners we’ve prepared guidance on how restaurants can handle downturns in business. We’re working with restaurant associations in their discussions for government relief. Finally, this daily restaurant performance data here (and soon via a public website) until this crisis passes. We are all in this together.
I hope all of you stay safe and healthy. Thank you — Andrea
