At Graffito, we will not be bystanders anymore. We will reinvent ourselves as related to anti-racism, equity, and inclusion. And of all the “pivots” I’ve been writing about in these updates the past few months, this will be the most important one for us.
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Last week’s update, I Hope I’m Wrong, was a bit dark for some of you (yes, I’m OK — and yes, I am still, generally, a proud optimist), so this week I’m turning the corner with something a bit more upbeat and hopeful.
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There is so much I could write here about Revival (and Liza)(and Nookie), but for now I just want to callout they way in which they repurposed and beautified their patio for pick-up and proper queueing with the help of their favorite local muralist, Chloe Rubenstein.
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And here at Graffito we’ve all embraced a strategy of not bull-shitting each other or our clients. And I guess being a realist right now just feels and looks a lot like being a pessimist.
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Today, unlike in March, it is safe to say with certainty that COVID-19 has touched all businesses selling anything to the public, whether online in or in-person. Every single retailer in the past two months we have spoke to — and we are talking to a lot of retailers — is thinking about changing their business model in some way. The scale of the collective rethink in retail is just nuts.
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There are many good reasons to rethink the drinking age (and for sure some on the other side too), but top of mind right now is that this move would add legitimate revenue to bars and restaurants, especially in places like Greater Boston.
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Any “reopening” of our gathering spaces and retail establishments will be only a partial return to what things looked like pre-coronavirus. But despite this, our spirits are high here at Graffito, because it does feel that we are collectively entering a new phase in responding to this crisis: shifting from panic and shock to problem solving and opportunity assessment.
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Restaurants. No category other than live entertainment has been hit as hard by the COVID-19 fallout. And no category in the retail sector employs as many people nor is as important to the culture of our urban neighborhoods.
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We have, and always will, fly the local-first piece proudly in our messaging. Because it is core to our approach, our world-view, and the way we understand value creation in the urban mixed-use context. Today, with COVID-19 related considerations dominating our conversations, decision making, and daily life, we are thinking a lot about how localism will play out in the months and years ahead.
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And as we evaluate additional projects together into the future, we are doubling-down on our shared belief that succeeding in the retail world is not about short-term hits, but about a steadfast commitment to long-term value creation.
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