Category: COVID-19: GSP Thoughts

My major takeaway of 2021 is that the sense of urgency — the faster is better approach — that is embedded in much of our work is a major problem; and often a massive miss. It spurs project outcomes that are less thoughtful, calculated, and creative. Further, urgency in professional settings, especially at real estate firms, may result in processes that leave critical stakeholders behind, fuel flawed internal decision making, and perpetuate certain aspects of institutional racism in the staffing, permitting, underwriting, design, and marketing of projects.

As we enter fall and look towards 2022, the Graffito team will be approaching all of what we do with the same intensity, commitment to learning, flexibility, and willingness to pivot as we did in 2020 when the pandemic first hit and these updates began.